Last updated: 16 July 2026
Introduction
This privacy policy explains how Understanding Commodities collects, uses, and protects your information when you visit https://understandingcommodities.com. We are committed to protecting your privacy in line with the UK GDPR and the Privacy and Electronic Communications Regulations (PECR). This website is informational in nature and does not sell products directly.
What Data We Collect
We collect data in two ways:
Contact form submissions. If you use the contact form, we collect your name, email address, subject, and message. This is used solely to respond to your enquiry.
Analytics data. Where you consent, we collect limited technical and usage data through Google Analytics. This may include pages visited, time on page, device and browser type, approximate location, referral source, and anonymous identifiers. This data does not directly identify you.
How We Collect Data
Data is collected through Contact Form 7 (form submissions), Google Analytics via Google Site Kit (usage data, with consent only), and Google Search Console (aggregate search data, no individual tracking). Analytics cookies are only set if you accept them via the cookie consent banner.
How We Use Your Data
Contact form data is used to respond to your message. Analytics data is used to understand how visitors use the website, improve content and structure, monitor technical performance, and identify popular topics. We do not use analytics data to personally identify visitors.
Cookies
We use cookies for remembering your cookie consent choices (necessary) and site analytics (only with your consent). We do not use cookies for advertising. If we introduce advertising in future, we will update this policy and obtain your separate consent before any advertising cookies are set. You can control or delete cookies through your browser settings.
Google Analytics
This website uses Google Analytics provided by Google LLC. You can read Google’s privacy policy and cookie policy, or opt out of Google Analytics.
Data Sharing
We do not sell, rent, or trade your personal data. Analytics data is processed by Google as a data processor. We do not share visitor data with other third parties except where required by law.
Data Retention
Contact form messages are retained in email for as long as necessary to respond to your enquiry. Analytics data is automatically deleted from Google’s systems after our configured retention period.
Your Rights
Depending on your location, you may have the right to access, correct, delete, or restrict processing of your personal data, or to withdraw consent. If you are unhappy with how we handle your data, you can complain to the UK Information Commissioner’s Office (ICO): https://ico.org.uk/make-a-complaint/
Data Security
We take reasonable technical and organisational measures to protect website data from unauthorised access or misuse.
External Links
This website may contain links to other websites. We are not responsible for the privacy practices of external sites.
Children’s Privacy
This website is not intended for children under 13. We do not knowingly collect personal data from children.
Changes to This Policy
We may update this policy from time to time. Updates will be posted on this page with a revised last updated date.
Contact
If you have questions about this privacy policy, please use the contact form on this website.